Santa Marta redefines itself as a luxury boutique hotel destination
After a long time, Santa Marta has finally positioned itself as an option in the Colombian Caribbean as an option to the luxury boutique hotel tourism. A destination that is no longer measured by what it was, but by all it has to offer.
🌐 Travel Trends Report 2025: Untouched Tourism - Forbes
El Rodadero beachfront jewel
The first luxury boutique hotel is located in the Puerto Puerto Bayright in front of the emblematic Rodadero. Perla Roca Hotelemerges from the abandoned ruins to become the new benchmark of boutique hotel of luxury in Santa Marta.
The location of Perla Roca is unique, it enjoys a unique private beachaway from the vendors and tourists of El Rodadero. From its terraces, the combination with nature, the ancient stone walls and the luxurious design make it the jewel of the pearl in El Rodadero. Santa Marta.
What differentiates Perla Roca from other hotels in Santa Marta?
Although Santa Marta, has seen the birth boutique hotels with charm and sophisticated proposals in the last decade, it is the first time that a luxury boutique hotel opens its doors in one of the most historic cities in the Colombian Caribbean.
While other hotels opt for urban locations or crowded beaches, Perla Roca is literally perched on the rocks of the Puerto Puerto bay, in an exclusive environment, in front of the sea, private and natural that has no comparison.
Perla Roca Hotel, has private swimming pools in each of its rooms; it also provides a completely sensory experiencewith in-suite spas, signature cuisine with local ingredients, bar and swimming pool overlooking the sea.
While the traditional boutique hotels in Santa Marta seek to capture the explorer tourist, Perla Roca attracts those who want the best of the best: privacy, aesthetics, absolute comfort and a service so personalized that it seems to anticipate the guest's desires.
📖 Learn more: Boutique hotels in Colombia according to TripAdvisor
Santa Marta vs. Cartagena and Barranquilla: the new favorite for luxury tourism
Privacy and authenticity Santa Marta or Cartagena?
Unlike CartagenaWhere tourist overcrowding has saturated many historic areas, Santa Marta offers a more reserved, authentic and natural environment. Perla Roca, capitalizes on this advantage with its location. private and surrounded by nature.
Landscape and connection with nature Santa Marta or Barranquilla?
While Barranquilla Santa Marta stands out as an event and business center, Santa Marta is positioned as a destination for relaxation, contemplation and connection with the natural environment..
The mountains, the sea and the proximity to the Sierra Nevada make Perla Roca Hola a unique immersive experience.
Luxury has a name of its own in Santa Marta: Perla Roca Hotel
Each of its rooms has been designed as a private and natural sanctuary. With individual pools, spa areas, colombian signature cuisine, rooms with sea viewbar and pool overlooking the sea, tours and excursions. Perla Roca offers a total sensory experience, designed for those who are not looking for a place to sleep, but a place to wake up.
A legacy transformed into a luxury destination
Perla Roca is the re-signification of a space that was once abandoned and that today represents the future of the luxury boutique hotel tourism in Santa Marta.
The integration of architecture, natural environment and cultural heritage make this destination a meeting point between the past and the future.
Hotel Perla Roca in Santa Marta with launching offers
In celebration of its opening, Perla Roca offers special benefits available to everyone:
- 50% discount for stays of 5 nights Reserve
- 35% discount for 3 nights Reserve
- 30% discount for 2 nights Reserve
A unique opportunity to be part of history from the beginning.
