Have you ever wondered why some hotels feel so special while others, despite having five stars, leave you with that "something is missing" feeling?
CAOBA arrived precisely to change the way we discover and book these unique places. It is not just another booking platform: it is a window to accommodations that have been carefully selected for their authenticity, design and commitment to creating memorable experiences.
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And this is where Perla Roca Hotela beachfront retreat in Santa Marta which has just joined this selective portfolio. We tell you why this alliance makes so much sense and what makes it special.
What makes CAOBA different in the world of hotel reservations?
Since its birth in 2020 and its digital consolidation in 2023, CAOBA has bet on something that seemed lost in the era of large platforms: the direct connection between traveler and hotel.
Here there are no middlemen charging hidden commissions or confusing cancellation policies that vary depending on who processes your booking. At CAOBAWhen you choose a hotel, you book directly with them. Point.
The difference is in the details
While traditional OTAs offer you thousands of options with no apparent criteria, CAOBA works like that traveler friend who always knows how to recommend the perfect place. Each property goes through a rigorous filter that evaluates:
- Conscious design: spaces that tell a story
- Genuine hospitality: service that goes beyond protocol
- Sustainability: real commitment to the environment
- Local identity: genuine connection with its destiny
The result: transparent rates, clear policies and the peace of mind of knowing that your money goes directly to those who create the experience.
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Perla Roca: Santa Marta's new best kept secret
Imagine waking up to the sound of the waves, stepping out of your suite with private pool and finding the bay of Puerto Luz stretching as far as the eye can see. That's exactly what guests at Perla Roca Hotel.
This recently inaugurated luxury boutique retreat perfectly embodies the philosophy of the CAOBA. It's not just its privileged oceanfront location or its suites with private terraces that make it special. It's that attention to detail that starts from the moment you confirm your reservation.
What made Perla Roca an obvious choice for CAOBA?
Location is everything: with an almost private beach due to its location, its own dock and that feeling of being in your own world, Perla Roca offers something that cannot be manufactured: real privacy and true silence.
Breathing design: The spaces achieve that perfect balance between modernity and Caribbean warmth, without falling into tourist clichés.
Service that feels: From private transportation to personalized check-in, every detail is designed to make you feel welcome, not like a room number.
Gastronomy with soul: The cuisine celebrates local ingredients with surprising execution. It's not hotel food, it's signature cuisine with Caribbean roots.
Take advantage of the opening: special offers and raffle
As part of its launch in CAOBA, Perla Roca has opening offers ranging from 30% to 50% off. But here's the best part: there's a sweepstakes that can get you two nights completely free of charge.
How to participate in the CAOBA and Perla Roca sweepstakes
It's simple:
- Follow @CAOBA and @PerlaRocaHotel on Instagram
- Comment in the post of the raffle with whom you will enjoy these 2 nights
- Share the post in your stories
- Bonus: subscribe to the newsletter of CAOBA for extra participation
Important dates:
- Winner announced: October 2025
- Valid for stays in 2025 or 2026 (except peak seasons such as Christmas and Easter).
The Perla Roca experience according to CAOBA
During the visit of the CAOBA MediaEvery corner of the hotel functioned as a natural setting. The terraces bathed by the Caribbean sun, the main pool that merges with the sea horizon and those interiors that balance sophistication with local authenticity.
The gastronomy steals the show: the shrimp baskets arrive perfect, the beef with yucca puree is a real treat for the palate and the prawns in pumpkin sauce elevate Caribbean cuisine to another level.
All this with breakfast a la carte included, because the best days begin without haste.
What makes the experience at Perla Roca
- Private pool suites: Your own oasis with a Caribbean view
- Exclusive beach: Corals, crystal clear water and the tranquility of not sharing the sand.
- Main infinity pool: Where the sky meets the sea
- Signature cuisine: Caribbean flavors with gourmet technique
- Marine experiences: The dock opens the doors to the Caribbean Sea
Frequently Asked Questions
CAOBA is just another OTA?
Not at all. CAOBA is a curated platform that connects you directly with selected hotels. There is no intermediation in rates or policies.
Are opening offers available all year round?
These are limited promotions with restricted quotas. We recommend you to check the availability calendar in the hotel's booking engine.
What exactly does the raffle prize include?
2 nights for 2 people with a la carte breakfast, full access to the beach and pier, welcome drink and late check-out (subject to availability). Does not include transportation or additional consumption in restaurant/bar.
