Santa Marta, located on the northern coast of Colombia, is one of the most fascinating tourist destinations in the Caribbean. This city combines paradisiacal beaches, exuberant nature, colonial history and vibrant local life.
If you are planning your next trip, here you will find a complete guide with the best things to do in Santa Marta.
Santa Marta's most famous ruins become the most luxurious boutique hotel in the world
Explore the Tayrona National Natural Park
One of the most iconic destinations in Santa Marta is the Tayrona Parka natural paradise that offers unspoiled beaches such as Cape San JuanThe area also offers ecological trails and opportunities for wildlife watching.
You can hike through the jungle, swim in crystal clear waters or just relax under the palm trees.
For 2024-25, conservation measures have been strengthened: daily admission is limited to about 3,000 people, advance online ticket purchases are required, and a travel policy is mandatory.
The park closes annually in three periods for cultural and environmental reasons: from February 1 to February 15, from June 1 to June 15 and from October 19 to November 2. It is forbidden to enter with single-use plastics, pets or alcoholic beverages, and safety signs (such as red flags on beaches) must be respected.
Book this tour to Tayrona Park with stay at Perla Roca Hotel

Touring the historic center of Santa Marta
The historic center is full of colonial charm. Visit the Cathedral Basilica of Santa Marta (the oldest in South America), the Casa de la Aduana (home of the Tairona Gold Museum), and enjoy local cafes and restaurants. It is ideal for cultural tours, photography and relaxed nightlife.
Recently, the Mayor's Office extended bar hours to 4:00 a.m. during the high season, and security plans have been implemented with constant patrols. The Parque de los Novios is another key meeting point at night.
Enjoy the beaches: Playa Blanca, El Rodadero and more
The beaches in Santa Marta are perfect for all tastes. Playa Blanca, accessible by boat from El Rodadero, is ideal for spending the day in calm waters. El Rodadero is the busiest urban beach, and now has permanent lifeguards.
Other options such as Taganga or Concha Bay offer unique landscapes and activities such as snorkeling or scuba diving.
Cinto Beach, a beach that few tourists know about

Remember not to leave trash, avoid single-use plastics and respect marine ecosystems (e.g., do not step on coral reefs).
Escape to Minca: nature and adventure
Only 45 minutes from downtown, Minca is a town in the Sierra Nevada surrounded by mountains, waterfalls and coffee plantations.
It is perfect for ecotourism lovers, with activities such as hiking, visits to coffee farms (such as Don Elías), bathing in natural wells and bird and butterfly watching.
Access is by road by jeep or motorcycle, although in the rainy season it can become slippery. Wear appropriate footwear and insect repellent.
Do the trekking to the Lost City
For the most adventurous, the trekking to the Lost City (Teyuna) is an unforgettable experience. This multi-day tour of the Sierra Nevada takes you to an ancient indigenous city full of mysticism, history and biodiversity.
The trip is approximately 47 km (round trip) and must be done with authorized tour operators. It is mandatory to have a guide, travel insurance and good physical condition. The site may close in September for indigenous rituals.
Live the Taganga experience: diving and night life
Taganga is a small fishing village that has become a popular diving spot thanks to its proximity to the Tayrona Park and its inexpensive schools. Its reefs and Natural Pool are ideal for recreational diving.
At night, the bohemian atmosphere becomes active with bars, beachfront discos and live music. In high season, the establishments can operate until 4:00 a.m.
It is recommended to follow basic safety measures, such as not accepting drinks from strangers and avoiding dark alleys.
Taste the gastronomy of Samaria
You can't leave without trying the typical food of Santa Marta. Try dishes such as cayeye, coconut rice, fried fish, egg arepas, empanadas, carimañolas and tropical juices such as passion fruit or lulo.
Samarian cuisine mixes indigenous and African influences, and can be enjoyed both in restaurants and street stalls. Salpicón de pescado is also a local delicacy worth trying.



Useful tips for visiting Santa Marta
Best time to travel:
From December to April and from June to August (dry season). Avoid September and October due to heavy rains.
How to get there:
You can look for direct flights from Bogota, Medellin, Cartagena or Panama; buses from major cities in Colombia; road access from Barranquilla and Cartagena.
Where to stay:
The recommended zones are El Rodadero, historical center, Minca, Taganga or near the Tayrona Park.
Reservation in Perla Roca hotelnear the Rodadero. Luxury Boutique Hotel with private beach, rooms with swimming pool and signature cuisine.
Santa Marta is much more than sun and beach. It is a destination where nature, history and culture converge to offer you a unique experience in the Colombian Caribbean. Whether you are looking for adventure, relaxation or exploration, there will always be something to discover here.
Ready to plan your trip? Santa Marta is waiting for you!
Hotel Perla Roca in Santa Marta with launching offers
In celebration of its opening, Perla Roca offers special benefits available to everyone:
- 50% discount for stays of 5 nights Reserve
- 35% discount for 3 nights Reserve
- 30% discount for 2 nights Reserve
A unique opportunity to be part of history from the beginning.